Gimi – The Digital Piggy Bank
How do we ensure that our children understand the value of money as we move more and more towards a cash-free society? Collector Ventures has invested in the company Gimi, which with the help of an app, teaches children and young people to understand and manage money.
The purpose of the app is to educate children in a fun, educational and practical way, how to earn and spend money, but also the value of saving for the future. The fact that children need to practise money management is something experts in child and developmental psychology, personal finance and pedagogy have taken into account when they developed the app. The app helps children understand that money is not unlimited, but something you have to work for and make decisions about rather than just receiving them as a gift.