Wednesday 23 February, 2022 09:00

Walley initiates collaboration with Adyen

Walley, Collector’s payment solutions business, initiates collaboration with Adyen, a leading global player within payment solutions. Walley is one of the leading players on the Nordic payment solutions market. Walley gets access to a broader customer base through the collaboration, while Walley’s merchants get easier access to an efficient payment solution in the case of international expansion.

Walley’s BNPL (buy now pay later) products in the Nordics are, through the collaboration, integrated into Adyen’s payment solution. Walley has a strong position on the Nordic payment solutions market and the collaboration with Adyen, which has a global offering, provides Walley with access to a broader customer base. The collaboration with a global partner also facilitates Walley’s merchants in the case of international expansion.

In turn, the optionality for BNPL products for Adyen’s merchants increases and they receive a comprehensive offering that includes the same payment options in all channels, online as well as offline, for all end customers within both B2C and B2B.

Walley and Adyen target the same segment of larger merchants, and both have a strategy that entails great focus on partnerships with merchants. The collaboration hence offers a good strategic fit for both parties.

– We are very pleased to announce the collaboration with Adyen. We target the same merchant segment and view partnerships as an integral part of our offering, which makes us a good fit. Through the collaboration, Walley enhances its offering and becomes an even more attractive alternative for merchants, while it also opens for new business opportunities for Walley. In addition, Walley already has established collaborations with the majority of all PSP players (payment service providers) in the Nordics. The collaboration with Adyen hence strengthens our position further, says Mikael Anstrin, General Manager, Walley.

– Adyen’s payment solution offers over 300 different payment methods and our approach to implementing new payment methods and partners always starts with the demand of our merchants. Collector’s service Walley has long been requested by many of our merchants and in light of this, it feels incredibly exciting to be able to offer Walley to our B2B and B2C clients, says Tobias Lindh, Managing Director, Adyen Nordics & Baltics.

About Walley
Walley is a strategic payment solutions partner for online merchants and retailers in the Nordics. By offering the end customer several flexible payment options, Walley creates opportunities for the merchants to strengthen relationships, enhance the customer experience and increase profitability. Walley is a brand by Collector Bank.

About Adyen
Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Spotify, H&M, Electrolux, Åhléns and Telia Company.

For more information, please contact:
Mikael Anstrin, General Manager, Walley
Telephone: +46 73 656 21 28

Malin Lundberg, Team lead – Marketing, Adyen, Nordics & Baltics
Telephone: +46 76 327 90 09