Wednesday 30 November, 2016 10:35

Collector initiates cooperation with the rewards app Wrapp for purchases paid by card – strengthening its position in Fintech

Gothenburg, Sweden – Collector AB (publ.) (NASDAQ Stockholm: COLL). Collector Bank initiates cooperation with Wrapp Operations Sweden AB, a loyalty app that rewards the user by money back on purchases paid by card.

Wrapp is a rewards app which reinforces the relationship between consumers and merchants, a free service that allows customers to earn rewards on the purchases they make. When purchases are made and paid for by card, Wrapp awards tailored discounts based on the customer’s purchasing behaviour.  

The partnership with Wrapp is exactly what we want to accomplish, an offering that adds value for both merchants and customers, as well as a better overview. This is an example of a partnership in an ecosystem where we collaborate with external partners who bring new expertise and technology.” Founder and Chairman of the Board of Collector, Lena Apler 

By connecting Collector’s Easyliving card to the rewards app Wrapp, the customer gains a clear overview of the offers, based on past purchases. When the customer take part of a deal it automatically gets registered and will direct provide the cashback on the card. This agrees well with Collector Insights in e-commerce, where insights into customer purchasing behaviours generate added value and increase loyalty and customer benefit.

“It is a natural choice that a digital niche bank like Collector will be offering its cardholders cashback opportunities on purchases paid by cards connected to Wrapp and this is in line with its approach of working actively with customer loyalty as one of its driving forces.” CEO Wrapp, Aage Rerslev 

For further information, please contact:
Lena Apler, Founder & Chairman I Phone +46 705 25 65 80 I
Pia-Lena Olofsson, CFO & Head of IR Collector I Phone +46 708 58 04 53 I
Åsa Hillsten, CCO & IR Collector I Phone +46 700 81 81 17 I